Why Professional Product Photography is a Must for Your Subscription Box Business

Professional product photography is a MUST for your subscription box business!

We went to a local networking event last week and met a wonderful woman who recently started a candle subscription box service. She was telling the group that she was having a hard time advertising her boxes online and was not getting much traction from the analytics.

So what was the problem?

We asked her to show us the photos that she was using in the ads, and they were images taken on her cell phone camera. These images were decent, but as a consumer who didn’t know anything about her business, they weren’t eye-catching enough to really foster our attention. They were also poorly lit and a tad fuzzy. Basically, you could tell that a professional did not take the images!

As we chatted with her more, she explained to us that she hasn’t reached out to a professional product photographer because she wasn’t confident enough in finding someone who could capture her candles in a way that truly represented her brand. She also just didn’t want to let that part of her business go just yet. It felt too personal to her.

Like her, you may feel skeptical about letting go of this part of your business and outsourcing to a stranger. We get it!

It can feel scary to invest money in something and not know if you’ll be getting the results that you want in the end. And although we cannot guarantee that you will get more sales after hiring a professional product photographer, we CAN guarantee that you will be operating as a professional and leveling up your subscription box brand. You see, once you have visually established your business as a professional and legit brand, you will attract a higher caliber of customers who trust you and want to buy your products!

This is why professional product photography is a must for your subscription box business! Until you start marketing your business as a professional brand, people will not see you in that light. Your product photos are one of the first ways in which you form a first impression with online customers.

Think of it this way: how likely are you to buy a product from a business that has low quality images?

Not likely, if at all.

Same applies to your subscription box business. When you have professional product photos, people will view you as a top-notch business that has experience in the industry. If your photos are of poor quality, people will see your products and overall brand as such.

Now that you have a better understanding of how important professional product photography is for your subscription box business, it may be easier for your to consider it. We hope you found this helpful!

Considering booking a product photography session? Click below to schedule a free consult call to see if we are a good match for you!

---