The Role of a Product Photographer in Your Product Launch Strategy

Are you launching your product soon and lacking professional images of it?

Big mistake.

The role of product photography in your product launch strategy is vital to the launch success. And here’s why.

When you launch a product, first impressions are everything. You need to make sure that your product looks its best when introduced into the market. The best way to do this is to work with a professional product photographer to highlight your product in a way that makes it POP.

Professional product photographers have experience with this and will know how to highlight your product to make it look STUNNING. Plus, great lighting and focus throughout the image will allow your potential customers to see what your product truly looks like. What is worse than purchasing a product online based on photos alone, only to find out that the photos were not accurate? Many customers end up returning products because of what we like to call “photo deception.”

In most cases, images of your product that were taken with a cell phone are not a good way to market your brand. They can be poorly lit, unevenly focused, and lacking composition. Customers can tell if you have decided to skip professional product photography and DIY. And what kind of first impression does this leave on them? Most likely, they won’t see you as a professional brand and are less likely to trust purchasing from you.

 
 

Interested in hiring a product photographer but don’t know where to start? We can help!

Another great thing about hiring a product photographer to take professional images for your launch is that it is one less thing for you to worry about. When launching a product, there are so many different components going into making it a success. Product photography is not something that you want to handle yourself if you have no experience in it. Hiring a professional who has the skillset to really highlight your product in a special way is going to save you a lot of headache and time in the long run. After all, time is money, and although hiring a professional product photographer to take photos for you may feel like a big investment, it will pay for itself plus MORE in the long run.

The role of product photography in your launch strategy is significant. Your product images will be used to post about your launch on social media, showcased on your website, sent in email campaigns, and used in ads. Professional product images are extremely versatile. And when they are done right - they will last a very long time! Not only that, but you are more likely to get more sales with high quality product images.

Do not underestimate the power of professional product images in your product launch strategy!

Michelle Fiorello