Vision Balm® - Product & Brand Photographer/Videographer

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3 Photos That Every Business Owner Needs to Grow Your Business

What are the 3 photos that every business owner needs to grow your business?

It’s as simple as this: if you are a business owner, you need branding photos. But what kinds of photos do you need? Here are 3 types of photos that every business owner needs to grow your business:

1) The lifestyle headshot. This is a photo of you that shows off your personality! And we are not talking about those boring corporate headshots. We are talking about you in motion, or prancing down the street, or walking towards the camera, or sipping your favorite drink, or doing a power stance, or laughing. Whatever suite your personality.

2) The “here is what it’s like to work with me” photo. This is a photo that illustrates what it’s like for your clients to work with you. Maybe that means meeting one-on-one with them in your office, doing a virtual meeting on your laptop, handing them your product in your store, dropping off a custom order at their house, giving them a key to their new condo, adjusting their spine. Whatever it may be, showing your audience how you work with people helps them picture themselves working with you or buying your product!

3) Showcasing your tools of trade. This a photo of you using the tools to get your job done. This shot is a way to visually explain what your day looks like and how you may use those tools to help serve your clients. It can be anything from a set of dumbbells if you are a personal trainer, to a glass container and wax if you make candles, to a measuring cup if you make elderberry syrup. The possibilities are endless!

Has this list got you thinking of photo shoot ideas for yourself?! We love getting creative and brainstorming with you when we work together. Book a call below to get started.

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